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Selling

I must now take up the unpleasant topic of selling your ideas. Too many scientists think that this is beneath them, that the world is waiting for their results. In truth, the other researchers are busy with their own work. You must present your results so that they will stop their own work and listen to you. Presentation comes in three forms: published papers, prepared talks, and impromptu situations. You must master all three forms.

Lots of good work has been lost because of poor presentation only to be rediscovered later by others. There is a real danger that you will not get credit for what you have done. I know of all too many times when the discoverer could not be bothered to present things clearly, and hence his or her work was of no importance to society.

Finally, I must address the question of whether greatness is worth the large effort it requires. Those who have done really great things generally report, privately, that it is better than wine, the opposite sex, and song put together. The realization that you have done it is overwhelming.

Of course, I have consulted only those who did great things, and have not dared to ask those who did not. Perhaps they would reply differently. But as is often said, it is the in struggle and not the success that real gain appears. In striving to do great things, you change yourself into a better person, so they claim. The actual success is of less importance, so they say. And I tend to believe this theory.

No one ever told me the kind of things I have just related to you; I had to find them out for myself. Since I now have told you how to succeed, you have no excuse for not trying and doing great work in your chosen field.


next up previous
Next: About the author Up: YOU AND YOUR RESEARCH Previous: Vision
Ulrich Gerlach 2003-10-06